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IT World Canada Curated
IT World Canada is the Canadian affiliate of International Data Group (IDG), the world’s largest IT information media provider. We’ve been creating conversations and building relationships with Canada’s technology professionals, business managers and executives for over twenty-five years by delivering timely, incisive information they can trust through a variety of digital publications, events and print brands.
Reaching the distinct and influential decision maker in business and the business of Information Technology, (French and English) readership totals with reach of 2.5 pass along, 300,000, and 120,000 individual IT professionals and business executives…and still growing because we are Canada’s trusted IT Media Publishers. Our mission is to inform, to teach, to empower, to connect.
- ENGAGED readers is our secret sauce.
- EXPOSED messaging of our clients’ expertise and value to themost targeted IT audience in Canada.
- LEVERAGED media, both traditional and emerging, creates innovative campaigns.
- ALIGNED communication and interaction within contextually relevant editorial, conversations, videos, events and now mobile.
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Born and raised in Chicago—“the center of the pizza universe”—it might not seem a surprise that Pizza Hut’s global chief marketing and food innovation officer wound up in the pizza business. That is, until you realize that the West Point graduate was once leading an army platoon at an immigration camp in Guantanamo Bay, Cuba.(Read Full Article)
How Big Data Helps Retailers Like Starbucks Pick Store Locations -- An (Unsung) Key To Retail Success
Amid buzzwords that have hijacked discussions on the retail industry — “omnichannel,” “webrooming” — it’s easy to forget a stubborn truism of retail success: Location, location, location. Put aside, for now, predictions of how Amazon and e-commerce will engulf business at brick-and-mortar stores: The reality is that 94% of retail sales [...](Read Full Article)
The key to improving lifetime customer value is customer loyalty--that’s nothing new. Strategies and tactics for building loyalty have been studied, refined, and evaluated since the beginning of business itself.
When we refer to loyalty from a business perspective, we are really talking about a customer selecting a product or service over the competition without a thorough competitive analysis of the alternatives.(Read Full Article)
IDG News Service - NEC has launched a biometric security program that uses face recognition to unlock access to PCs. NeoFace Monitor is being billed as an alternative to passwords, which can be forgotten, stolen or guessed. Users simply look at a webcam on their PC to unlock it.(Read Full Article)
IDG News Service - Web application attacks, cyber-espionage and point-of-sale intrusions were among the top IT security threats in 2013, according to Verizon's annual report on data breach investigations.(Read Full Article)
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Microsoft and Nokia will consummate their marriage by the end of this week. On Monday, Microsoft said its $7.2 billion acquisition of Nokia's devices and services division, which was announced in September, will be finalized by Friday.(Read Full Article)
Two months after Google announced that it will try to bring fiber Internet to 34 cities in nine metro areas, AT&T today said it will "expand its ultra-fast fiber network to up to 100 candidate cities and municipalities nationwide, including 21 new major metropolitan areas."(Read Full Article)
Chip maker AMD (AMD) posted a better-than-expected 28 percent sales spike to $1.4 billion for Q1 2014 but the vendor recorded a $20 million net loss, or 3 cents per share. The company missed Wall Street’s projections of break-even earnings but bested analysts’ $1.34 billion revenue forecast.Content Classification: Curated(Read Full Article)
Have you ever walked into a store, grabbed your desired products, and happily handed the cashier the coupon that had incentivized you to shop there in the first place—only to be informed that the discount is an “online only” promotion? This probably negatively impacted your view of the company, as it is easy to feel angry and deceived at this.(Read Full Article)
The combination of brand, expert, and social content results in fresh, interesting content that appeals to a variety of audiences at all points in the decision-making process.(Read Full Article)
CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leadersâall aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.(Read Full Article)
Sixty-eight percent of luxury industry insiders believe digital marketing is not an effective method to reach ultra-high-net-worth individuals, according to a new report by Wealth-X.(Read Full Article)
Why has so much attention been focused over the past year or more on the subject of brand content marketing? Is it because brands are seeing that even while digital ad spending continues to increase, display advertising performance and rates - with the exception of search - are in a downward spiral?(Read Full Article)
The role of leadership has changed. It is no longer enough to merely plan and direct action, today we must inspire and empower belief.(Read Full Article)
Microsoft on Wednesday extended the Windows 8.1 Update migration deadline for businesses by three months, but again told consumers they had less than four weeks to make the move before the company shuts off their patch faucet.(Read Full Article)
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